Think about the last time you saw a well-designed yard sign or received a high-quality business card from a real estate agent. Chances are, you took notice.  As a REALTOR®, you know that those seemingly small items can make a big difference. They leave a lasting impression and subtly suggest professionalism and expertise.

But with so many promotional products out there, which ones truly help you build connections and secure leads?  This guide highlights the essential REALTORS® tools that set successful REALTORS® apart from the rest.

How Do You Make Yourself Stand Out as a REALTOR®?

Markful has been serving the top real estate brokerages for decades, and we understand the importance of efficient, on-brand marketing.  That's why we offer a streamlined platform designed specifically for REALTORS®, saving you time and ensuring quality.Some of the most effective forms of promotional REALTOR® tools include:

Custom Branded Apparel

Meeting a potential client wearing a custom polo shirt featuring your logo and branding instantly projects confidence and makes a positive impression. Here's how to maximize the impact of branded apparel:

• Comfort & Style: Choose quality pieces from brands you know and love, that are comfortable to wear and reflect your brand persona. Think polos, jackets, or even branded hats from brands like Nike, The North Face, Brooks Brothers, TravisMathew, and more.

• Strategic Visibility: Wear your branded apparel wherever potential clients might be – from open houses to casual networking events, and even while running errands.

• Team Image: Consider ordering branded apparel for your entire office to promote a unified team image.

• Go Beyond the Basics: Custom scarves, ties, or comfortable branded sweatshirts can also set you apart.

Custom Business Cards

Handing out a business card with premium thickness and a professional finish makes a statement.  It signifies attention to detail and shows you take your career seriously.  Here's how to make your business cards work harder for you:

• Key Information: Beyond the basics, include your REALTOR® designation, website, and any niche specializations.

• Upgraded Touches: Consider special finishes like rounded corners or soft-touch coatings for added impact.

• Pro Tip: Always keep a stack of business cards in your car or bag for those unexpected encounters.

• Make Them Functional: Explore options like magnetic business cards clients can stick on their fridge or QR codes linking to your website.

Yard Signs

Yard signs are more than just announcing a listing — they're an introduction to your services!  Make sure yours create a positive, lasting impression:

• Clear & Concise: Feature your name, brokerage, contact information, and a clear call to action, all with easily readable fonts.

• Quality Construction: Choose weather-resistant materials to ensure your signs maintain their visual appeal throughout the listing period.

• Design Tip: Match your yard sign colors and aesthetic to your overall brand for maximum recognition.

• Creative Options: Include directional signs for open houses, "Just Sold" riders to increase engagement, or even QR codes to drive traffic to your online listings.

A Custom Branded Shop with Markful

Simplify your REALTOR® branding with a personalized Shop on Markful! We offer a dedicated platform for real estate professionals, featuring pre-approved templates aligned with the branding of major companies.  If you don't see your brand represented, leverage the flexibility to create a custom Shop, upload your own logos and designs, and create fully customized templates.

• Brand Consistency: Ensure all your promotional materials maintain a cohesive look.

• Time-Saver: Save your custom designs for quick, easy reordering on demand.

• Team Ordering: Streamline the ordering process for your entire office.

Get Your Promotional REALTOR® Tools at Markful

"We understand that your time is precious.  That's why we offer our streamlined Shop platform specifically designed for REALTORS®,  ensuring a simple ordering process and top-notch quality."

• Josh Hamilton, CEO, Markful

Investing in quality REALTOR® tools is an investment in your brand and your future in real estate. With Markful, you have a partner committed to providing you with the resources you need to excel. Embrace the power of personalized marketing and let your brand do the talking. Start today by exploring Markful’s comprehensive range of REALTOR® tools and brand-affiliated Shops, designed with your success in mind.