When getting ready to send out a mailing piece to market your business, there are many factors to consider in order to achieve your first goal, which is to get your mail opened. The envelope you use can factor significantly in that process. There are times when a simple, clean white envelope sends the right message, but it may not be the way to go every time. In fact, colored envelopes are opened up to 20% more likely to be opened than a plain white envelope.
Football continues to grow and cement itself as America’s most popular sport. The Super Bowl is always the year’s top-rated TV program. Sunday Night Football has been the #1 TV series since 2011. Cities big and small rally around their favorite college and professional teams. It’s never far from a fan’s mind, which opens up a constant flow of opportunity to connect with your customers and prospective clients. EVEN IF YOU DON’T WATCH OR LIKE FOOTBALL, THE PEOPLE AROUND YOU DO
Patriotic holidays can provide fantastic opportunities for communicating with your customers and audiences and establishing, reinforcing or growing your brand awareness and loyalty. But simply using red, white, and blue colors or a bald eagle doesn’t make you stand out.