As we’ve written about before, football is an essential marketing opportunity for any business, and especially for those that are high-touch and relational, like real estate, insurance, coffee shops, restaurants, and more. It’s the most popular sport in America and a TV ratings bonanza, not to mention providing endless fodder for sports radio, blogs, and social media.

So we’re presenting 18 easy, practical, and effective ways to meet your business goals using football schedule magnets.

Go Where The People Are: It’s one thing to see a name or face on an advertisement; it’s another to run into that person during your day or see them in a familiar space. Pay attention to where your customers (current or potential) gather, and spend a little time there. Whether you arrange to leave a small stack at a salon, or hand them out while getting a coffee at your local shop, these familiar spaces are great ways to reach people where they are.

Ideas for where to hand out football schedule magnets:

Being present in the spaces people congregate absolutely works, and provides you a comfortable, familiar setting to connect with people.

“The coffee shop I go to every morning has a supply of them at the counter. Sometimes on Saturdays when it's really busy, I talk to people as I pass them out. One of those customers just closed his son's home purchase loan with me.” - Nyla Krulik, IA

Never Underestimate The Power Of A Pet

A friendly dog is a perfect way to meet people and engage them in a brief conversation. Throw a team jersey on your pooch (if they'll let you), and you'll be talking for hours. Gail Rutkowski, a Realtor in Wisconsin, gets her pug Bobo decked out in Packers gear as a way to meet people, and have them remember her.

“Bobo never says a thing, but is the best conversation starter in his Packer jersey! This has helped me get listings, and/or more referrals, because they know someone who needs a Realtor, and I'm not just another name - I'm the friendly one with the pug in the football jersey who walked their neighborhood!”

Make sure your mail stands out: Mailing a schedule magnet is a great opportunity to connect with customers and introduce yourself to new contacts. Whether it’s a magnet that mails on its own, or it’s inside an envelope with a message on the outside, a football schedule magnet will stand out and get opened. We have envelopes in multiple colors for you to choose from, and there’s no price difference for color.

Mark your envelope with a message about what’s inside to further encourage opens. Something as simple as including the team name in a quick message, like, “Bears schedule magnet inside for you!”

Include Multiple Teams In Your Mix: Being able to combine schedules of college and pro teams on a single magnet allows you to reach a broad audience of fans who may have different favorite teams. You can also take advantage of rivalries by either including both teams’ schedules on one magnet, or just purchase schedule magnets for multiple teams. Your customers who are fans of the teams will know that you’re paying attention to their likes and tastes, and that will set you apart.

Our pricing lets you use the latest pricing for quantities as low as 100 magnets. Other companies start their lowest pricing at anywhere from 400 to 1,000 pieces. We’ll deliver the best product at the best value to give you the flexibility to super-serve your clients.

Ask Friends And Family To Share Them: You probably start out with giving magnets to friends and family members. Why not give them some extras and ask if they’ll share with their friends, family, and co-workers? They’ll get to see people happy about getting a football schedule magnet, and the recipient will have an extra level of trust in you by getting them from someone familiar.

Remember, consistency is key. Once you start with football schedule magnets, people will start to look for them when the season rolls around. Being able to respond to that is a perfect way to connect or reconnect with past or potential clients.

Even More Ideas: Here are some more ideas from our customers. Take a look and think about how you can use football schedule magnets to stand out and connect with your customers. If you have ideas you’d like to share, we’d love to hear from you and keep a running list. Just email us here and tell us how you use football schedule magnets to grow your business.

Please consider visiting our website or calling one of our Customer Happiness representatives today and making our football products part of your mix.